Marketing Tools and Selling Strategies for Artists

Marketing Tools and Selling Strategies for Artists
Marketing Tools and Selling Strategies for Artists

A 3-Part Workshop Series

Targeted to new and established artists, this 3-part series will discuss practical career tools and marketplace strategies to help artists promote themselves and their work. These are interactive and collaborative workshops – you will think, create and share with other artists while learning how to achieve greater success as a professional artist.

Presenter: Kelly Juhasz, owner of Wall Fiction and Fine Art Appraisal and Services is an experienced facilitator and marketer, and a qualified appraiser. She holds a Master of Information Studies, Archival Science from the University of Toronto and a BA, Art History from the University of Ottawa (partially completed at the University of Siena, Italy). Kelly is the president of the International Society of Appraisers–Canadian Chapter and a Women’s Art Association of Canada member.


 

Workshop 1: Develop Professional Career Tools
Monday, May 2, 6:00 P.M. – 8:00 P.M.
At the end of this workshop, you will have learned to:
1. Set objectives and goals for success as an artist
2. Define your buyers and supporters
3. Design your basic presentation information kit
4. Create your public profile and sales tools

Workshop 2: Strategically Navigate the Art Marketplace
Monday, May 9, 6:00 P.M. – 8:00 P.M.
At the end of this workshop, you will have learned to:
1. Price your work
2. Exhibit and sell your work through galleries, dealers or own your own
3. Establish discount and donation policies, and commission structures
4. Treat yourself as a business

Workshop 3: Be Noticed and Gain Exposure
Monday, May 16, 6:00 P.M. – 8:00 P.M.
At the end of this workshop, you will have learned to:
1. Talk about your work and what to say to buyers and supporters
2. Obtain press coverage
3. Gain supporters and buyers
4. Build strategic relationships


 

Dates: Mondays, May 2, 9 & 16, 2016
Time: 6:00 P.M. to 8:00 P.M.
Location: Dignam Gallery, Women’s Art Association of Canada, 23 Prince Arthur Avenue
(St. George subway, Bedford Street exit)
Costs: Series of 3 Workshops:
$75 for WAAC Members & Students $95 for Non-WAAC Members
Single workshop:
$32 for WAAC Members & Students $42 for Non-WAAC Members


 

All proceeds go to Women’s Art Association of Canada. Refreshments will be served.
Charitable Registration no: 11902 6417 RR 0001

Email Cal to register at: cal@womensartofcanada.ca or 416-922-2060

Sponsored and Presented by:

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